This invoice template is designed for PPC management companies to keep track of the hours and services that were committed to their clients and their companies.
Technology has become a very complex asset in today’s society, increasing the many ways a company can advertise. Many companies are interested in expanding their PPC services and oftentimes find themselves hiring a PPC management team. If you are interested in forming an organized invoicing method, download our free invoice template that includes:
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- Description / item name
- Quantity
- Unit price
- Amount
- Total amount
Click here to download the word document version of a PPC management company invoice template.
What is PPC?
PPC stands for pay-per-click and refers to advertisers paying a fee each time a user clicks on their online ad. Advertisers pay a fee to increase traffic on their websites. The more clicks a website receives, the more likely its website will present itself on the first page of search engines.
What is a PPC Management Company?
PPC management companies assist companies that are interested in improving their advertising strategies. They examine the logistics and structure of a company’s advertisements. They manage their clients’ online advertisements, ensuring the correct ads are being displayed. PPC management companies improve conversion tracking and increase web leads. Essentially, their job is to improve advertisement to increase traffic and result in more sales for a specific company.
What are the responsibilities of a PPC management company?
PPC companies function slightly differently than one another. However, for the most part, they follow the same process and use similar techniques. Responsibilities vary depending on the company, its employees, and its customers. Here is a general overview of the responsibilities of a PPC management company:
Meetings and forming a plan
The first thing a PPC management company should do to lead to success for both their company and their client’s company is to form a plan. They will need to meet with their client before beginning the advertising process to discuss what their company is, what their company stands for, what their goals are, what their budget is, and who their target audience is. This will provide the PPC team with an overview of how they can advertise their client’s company based on the information that was gathered at the meeting. They will come up with a rough draft of an advertising campaign together and begin working towards the campaign.
Reports
Once the PPC team has structured the correct ways to advertise, they launch the campaign where reports should be conducted often. A part of the job of a PPC management associate is to administer how the campaign is going. There are many different software resources that PPC companies use, and depends on what they prefer to use. Regardless of the software, they are all used to track analytics regarding the campaign. Typically, the reports analyze engagement, clicks, and impressions and provide clients with an insight into how well the advertisements are affecting their website. Reports are analyzed and supplied to the customer as often as they request them. This can occur daily, weekly, or monthly.
Optimization
Optimization is an important component of PPC management. It is the most consistent and fundamental part of the job. The PPC team is responsible for communicating with their clients about any improvements and changes regarding their services to update and adjust their ads. Furthermore, they need to remember the goals of their clients and constantly innovate and improve ads to increase traffic. The PPC team also needs to make sure their ads follow the guidelines and rules of the internet as these may change often.
Although these are a few responsibilities of what PPC management companies do, the job is persistent and effective.
FAQ
Why would a company spend additional money on hiring a PPC Management Team?
Companies are willing to spend additional money and invest in a PPC management company because of the results that could potentially stem from their operations. If a customer finds the right team, he has the opportunity to produce more products, increase customers, and multiply their earnings. Overall, hiring a PPC Management team can expand one’s business over time.
What are employees referred to as that work for a PPC company?
Employees who work for a PPC management company may also be referred to as PPC specialists.
What is the difference between a PPC and an SEO Company?
There is a significant difference between PPC and SEO companies. PPC focuses on paid advertisement, where SEO companies do not. SEO companies increase traffic and grow clientele from the ground up. However, if done correctly, both methods can result in very successful outcomes.
Click here to download the word document version of a PPC management company invoice template.